232 Long Street

232 Long Street

Monday - Saturday
9:30 - 17:00
11:00 - 15:00 Visit Website

Selvedge, which draws its meaning from an edge produced on woven fabric during manufacture that prevents it from unraveling, is a family run business born from the impenetrable ties and amalgamated efforts of five siblings.

Its visionary, Dino Perotti, has again set loose his iconic fashion sense and modeling expertise in designing men’s clothing to suit the trendy and edgy fashionistas of today. Our brand is driven by a quest to provide unique, stylish, comfortable clothing that is easy to wear yet offers a great value proposition.


We pride ourselves on the fact that we use high-quality materials that have been locally sourced and that our clothing is designed and manufactured in South Africa – Menswear and Unisex fashion apparel.
The Selvedge store will be opening its doors to showcase the Selvedge brand, being trendy and edgy menswear and unisex fashion, which is unique, stylish and comfortable as well as other local designers and artists in a quest to expand the Selvedge brand, as well as the brands and artists showcased within it. These events may also be sponsored by our usual sponsors, namely Bos, Flagstone, Whitley Neill, Ginger Joe, Spier and Bollywood Cafe.
Current designers include Olivia Lincoln-leather bags,shoes,Gypsy collection-jewellery,Wooden Door sunglasses,Cabo d Mar-jewellery,Fipper-flip flops,Brushes by West,Dan Fuller-jewellery.

On Exhibition

In the Neighbourhood

View the full programme

Cape Town Johannesburg